Bud Light Showtime Cam provides NFL fans the chance to celebrate with their favorite teams
September 8, 2020
Just in time for the kick-off to the 2020 NFL season, Bud Light, in tandem with the NFL and Twitter, is unveiling Bud Light Showtime Cam, a first-of-its-kind interactive celebratory camera.
For wineries and independent craft spirit and beer producers, taprooms, tasting rooms and tours have long encouraged trial and experimentation, helping these entrepreneurs become beacons of community and camaraderie. Yet, to drive sales during the past six months, beverage brands have been forced to pivot and use other avenues such as eCommerce and direct-to-consumer (DTC) shipping with overall positive results.
As off-premise alcohol sees strong performance, and coffee and alcohol remain leaders in beverage, the success of hard coffee comes as little surprise. Growth in the category has boomed, and performance indicates a steady outlook.
Founded in 1976, Andrews Distributing has been selected as BI’s 2020 Wholesaler of the Year because of its rich history; its strong customer-centric philosophy and use of emerging technology to elevate the needs of retailers and its shoppers; a commitment to sustainability; and a willingness to go the extra mile to help its customers and community.
For the upcoming holiday season, Heineken, a brand of HEINEKEN USA, White Plains, N.Y., has created “unlimited” different bottles each with a unique number and design.
StoneShine combines Stone’s hops, fruits with JuneShine’s hard kombucha formulation
August 31, 2020
JuneShine and Stone Brewing, both San Diego based, have joined forces to create StoneShine: a limited-edition hard kombucha flavor. With a 6 percent alcohol by volume, StoneShine mixes Stone’s legendary hops and Masumoto Farm’s famed stone fruits into JuneShine’s signature hard kombucha formulation, the companies say. Like JuneShine’s original flavors, StoneShine is organic, gluten free, non-GMO, and contains antioxidants, vitamins and probiotics.
Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, announced the latest updates to its packaging as part of an overall brand refresh to maintain relevance with today’s consumer.
NFL-themed Bud Light packaging to be available at retail beginning Sept. 7
August 27, 2020
Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that fans who select Jacksonville Jaguars quarterback Gardner Minshew II in the first round of their Fantasy Football draft can enter for a chance to win a case worth of Bud Light.
Seasonal craft beers available in variety pack, Pumpkin available on draft and 6-packs
August 25, 2020
Boston-based Harpoon Brewery and Dunkin’, Canton, Mass., are at it again, launching a series of new coffee- and doughnut-infused beers for fall. A trio of new beers, Harpoon Dunkin’ Pumpkin Spiced Latte Ale, Boston Kreme Stout, and Jelly Donut IPA, join Harpoon Dunkin’ Coffee Porter on shelves this September and mark the first time beers have been brewed with actual doughnuts from Dunkin’, the companies say.