Holiday Hacks videos offer new takes on Heineken, Dos Equis, Tecate
December 1, 2020
This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.
Stone Features & Benefits IPA features orange, pear, white peach and melon hop character
November 23, 2020
Stone Brewing, Escondido, Calif., launched Stone Features & Benefits IPA, a low-calorie, low-carbohydrate, gluten-reduced and low alcohol-by-volume beer.
Beer brand teams with Alex Prager for art installation at LACMA
November 20, 2020
To bid farewell to the work holiday parties of the past, Miller Lite teamed up with renowned visual artist Alex Prager to memorialize their cringiest moments in a new campaign.
Due to COVID-19, the independent craft beer market is seeing product volume declines of around 8 percent. Yet, craft brewers have been able to invest in new platforms and modes of selling. Those utilizing eCommerce and offering enhanced to-go offerings and food are reinventing themselves to drive growth.
Hard seltzer brand available in 4 natural fruit flavors
November 12, 2020
Seattle-based Talking Rain Beverage Co. announced the national release of Sparkling Ice Spiked, a full-flavored hard seltzer with 4 percent alcohol, zero sugar, 1 gram of carbs, 80 calories, and is gluten free.
Move aligns US with international packaging design
November 9, 2020
Asahi Super Dry, a brand of Asahi Beer USA, Torrance, Calif., will launch new packaging for the first time in 15 years in the U.S. market. The upgraded packaging gives the brand a globally consistent visual identity, with its sleek black and silver premium branding, the company says.
Limited-edition release coincides with virtual concert announcement
November 9, 2020
Just in time for winter, Twelve5 Beverage Co., Neenah, Wis., released REBEL Peppermint Mocha Hard Latte, which combines a creamy blend of Colombian coffee, chocolatey cocoa, real peppermint and alcohol, the company says.
Limited-edition cider made in support of nonprofit Empowerment Plan
November 9, 2020
Blake's Hard Cider (BHC), Armada, Mich., is pledging to spread cheer and warmth this winter as it announces the return of its limited-edition Kinder Cider, Saint Cheri, made in support of the Detroit-based, national nonprofit Empowerment Plan.