Malibu Rum, a brand of Pernod Ricard USA, introduced its most recent addition to its ready-to-drink (RTD) cocktail portfolio — Malibu Strawberry Kiwi cans. 

Novato, Calif.-based Winery Exchange has rebranded itself as WX. The rebranding reflects how the wine, beer and spirits producer’s business has evolved since its founding in 1999, it says.

Heineken unveiled a new integrated global marketing campaign called There's More Behind the Star. The brand of White Plains, N.Y.-based Heineken USA is inviting consumers to discover the authentic stories that are the foundation of the global brand, it says.

Full Sail Brewing Co. now offers the latest limited-release beer from its Brewmaster Reserve series: Bourbon Barrel Aged Wheatwine Ale. 

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced its new Cinco De Mayo-themed, fully-comprehensive, 360-degree campaign featuring national TV advertising, media partnerships, limited-edition packaging and a national sweepstakes. The campaign will encourage consumers to celebrate with Dos Equis and enter for a chance to win items from the Most Interesting Man’s collection of worldly possessions guaranteed to upgrade any Cinco de Mayo Celebration, the company says.

In keeping with its focus on product innovation, Vermont Hard Cider Co.’s Woodchuck Hard Cider released Campfire Pancakes, the seventh installment in its Out on a Limb series. 

Flatbed Cider Co. released two craft hard ciders — Crisp Apple Cider and Pear Cider — made from apples and pears sourced in the Northwest. 

Seagram's, a brand of Rochester, N.Y.-based North American Breweries, announced the launch of a new line of hard sodas that will hit shelves nationally March 1. Seagram's Hard Soda will be available in a range of flavors including Cherry Cola, Grape Soda, Lemon n' Lime and Orange Cream, the company says. Lemon n' Lime and Orange Cream now are available early in select Publix stores in the Southeast.

One of the first sports drink manufacturers to utilize pickle brine, the Pickle Juice Co. recently added 100 percent Natural Pickle Juice Sport to its lineup.

Angry Orchard, a brand of The Boston Beer Co., announced a new line joining the brand’s portfolio — Orchard’s Edge.