The American folk song “99 Bottles of Beer on the Wall” that counts down from “99 bottles of beer on the wall, 99 bottles of beer, take one down, pass it around, 98 bottles of beer on the wall…” is a popular time-passer during long car rides. But while kids typically sing this ditty, multi-cultural consumers in the United States and around the world are singing the praises and reaching for HEINEKEN USA’s premium lagers and hard ciders like never before.

In the Two of a Kind song “All Over This World,” the singers open with, “All over this world, all over this world; People are alike, but not the same; All over this world.” As more consumers embrace a more globalized world, the United States is seeing an increasing influence from other cultures.

Budweiser, a brand of St. Louis-based Anheuser-Busch, is taking its longstanding tradition of patriotic packaging even further this summer by replacing "Budweiser" with "America" on the front of its 12-ounce cans and bottles. 

Stout Brewing Co. now offers Drink Like a Boss, a line of ready-to-drink flavored malt beverages available in select markets. 

McAle’s Brewing Co. now offers McAle’s Hard Craft Sodas nationwide.

Seagram’s, a brand of North American Breweries, launched a new line of hard sodas: Seagram’s Hard Sodas. 

A new survey from industry consultants Beverage Marketing Corporation (BMC), New York, and Boston-based Fluent, a leading college marketing and insights agency, found that taught to make healthy choices from a young age, Gen Z college students take that lesson seriously when reaching for beverages. Practicality and natural products are preferred, while artificial ingredients and crazy fads are likely to cue a collective eye-roll, the companies say. 

Venice Duck Brewery added Stoner Duck to its line of packaged beers that are available throughout California. 

Nielsen CGA, a branch of New York-based Nielsen, released its first fully projected on- premise measure for the U.S. Beverage Alcohol market which takes a side-by-side look at the state of the U.S. Beverage Alcohol market compared with Great Britain, a market in which full measurement has been available for 10 years, the company says. Great Britain is a gateway for United States’ on-premise retailers and drinks businesses into Europe given the similarities between the two regions, according to the market research firm. The insights from this report highlight opportunities both domestically and internationally, it adds.