Breakthru Beverage South Carolina, Ridgeway, S.C., will introduce select craft beers to its portfolio, beginning with Louisville, Ky.-based Goodwood Brewing Co. This represents Breakthru South Carolina’s first expansion into the beer marketplace, it says. 

Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.

Redd's Apple Ale, a brand of Chicago-based MillerCoors, is adding more variety to its beer lineup by introducing new flavors and bringing back fan favorites. 

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is giving legal-drinking-age consumers everything they need to spice up their Cinco de Mayo celebrations, the company says. From Mexican cantinas in the city to neighborhood backyard patios, the 360-degree program features national TV advertising, media partnerships and a national sweepstakes. 

Pyamid Breweries announced the release of its spring seasonal, Triangulate Citrus Pale Ale, and its limited-release Brewer's Reserve Railroad Avenue. 

MillerCoors announced the expansion of its Henry’s Hard Soda line with the addition of Henry’s Hard Grape Soda. 

Lakefront Brewery, Milwaukee, announced that it will be offering free weddings and vow renewals on Feb. 14. As part of the love and romance of Valentine’s Day, anyone 21 and older, with a marriage license, can be wed for free at Lakefront Brewery, the company says. 

The Boston Beer Co. Inc., Boston, announced that Martin Roper, president and chief executive officer (CEO), plans to retire in 2018 after leading the company for more than 17 years. The Board of Directors has created a search committee and retained Korn Ferry to assist in identifying and evaluating the best candidates to succeed Roper as CEO, the company says.

Samuel Adams introduced two new seasonal beers: Samuel Adams Hopscape and Fresh as Helles.