New Holland Brewing Co. Founder and President Brett VanderKamp and Pabst Brewing Co. (PBC) Chairman Eugene Kashper announced that the two companies will enter into a long-term partnership agreement, effective first quarter 2017. The partnership will focus on the national distribution and sales of the Holland, Mich.-based craft brewer’s full portfolio of beers. 

It was only two years ago that Eugene Kashper, in partnership with a San Francisco-based equity firm, acquired Pabst Brewing Co. In the
Los Angeles-based company’s first year — 2015 — with Kashper serving as chairman and chief executive officer, Pabst Brewing saw its net revenue grow more than 20 percent while also diversifying its product mix.

Cerveza Minerva, Mexico, announced that it has selected Pabst Brewing Co., Los Angeles, as its exclusive importer in the United States.

Los Angeles-based Pabst Brewing Co., announced that it has named Simon Thorpe Chief Executive Officer, effective December 1. Eugene Kashper, current chairman and chief executive officer, will remain full-time Chairman of the Board and continue to play an active role in the business. There will be a 60-day transition period between Kashper and Thorpe to ensure a smooth handover, the company says. 

Cape Ann Brewing Co. announced that it is releasing Reel Easy, a sessionable, straw-blonde New England-style IPA. 

Wauconda, Ill.-based Small Town Brewery announced that it will launch a new line of classically brewed beers, Not Your Father’s Taproom IPA and Not Your Father’s Taproom Cherry Ale.  These limited-edition beers initially will be available in Oregon and Washington.

Smirnoff, a brand of Diageo North America, added Spiked Sparkling Seltzers to its portfolio.