Four core brands announce marketing campaigns, new product launches
December 16, 2016
White Plains, N.Y.-based Heineken USA welcomed members from its distributor network to Chicago this fall to inform them about product and marketing news surrounding its four core brands: Heineken, Dos Equis, Tecate and Strongbow.
Heineken debuted a 250-ml slim can in Brazil in partnership with Crown Embalagens Metálicas da Amazônia S.A., a joint venture of Crown Holdings Inc. and Évora S.A, marking the first time Crown’s 250-ml slim can was made available in the Americas, the company says.
Long-term agreement will focus on national distribution plans for craft brewer’s portfolio
December 15, 2016
New Holland Brewing Co. Founder and President Brett VanderKamp and Pabst Brewing Co. (PBC) Chairman Eugene Kashper announced that the two companies will enter into a long-term partnership agreement, effective first quarter 2017. The partnership will focus on the national distribution and sales of the Holland, Mich.-based craft brewer’s full portfolio of beers.
It was only two years ago that Eugene Kashper, in partnership with a San Francisco-based equity firm, acquired Pabst Brewing Co. In the
Los Angeles-based company’s first year — 2015 — with Kashper serving as chairman and chief executive officer, Pabst Brewing saw its net revenue grow more than 20 percent while also diversifying its product mix.
Eugene Kashper to remain full-time Chairman of the Board
December 2, 2016
Los Angeles-based Pabst Brewing Co., announced that it has named Simon Thorpe Chief Executive Officer, effective December 1. Eugene Kashper, current chairman and chief executive officer, will remain full-time Chairman of the Board and continue to play an active role in the business. There will be a 60-day transition period between Kashper and Thorpe to ensure a smooth handover, the company says.
Not Your Father’s Taproom IPA, Cherry Ale available in Oregon, Washington
November 16, 2016
Wauconda, Ill.-based Small Town Brewery announced that it will launch a new line of classically brewed beers, Not Your Father’s Taproom IPA and Not Your Father’s Taproom Cherry Ale. These limited-edition beers initially will be available in Oregon and Washington.
The Alexandria, Va.-based National Beer Wholesalers Association (NBWA) hosted its 79th Annual Convention, Sept. 25-28 at the Hyatt Regency Chicago. Attendees learned about important issues that beer distributors and the industry are facing and sampled new products during a two-day Product Demonstration Showcase that included more than 160 exhibitors, including 35 breweries, highlighting more than 100 labels of beer.