Constellation Brands, Victor, N.Y., has signed an agreement to acquire a minority stake in Ontario, Canada-based Canopy Growth Corp., a provider of medicinal cannabis products.
Brand partners with Lyft to offer rides in prohibition-era cars
October 24, 2017
Budweiser, a brand of St. Louis-based Anheuser-Busch, is giving beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager. The recipe behind Repeal Reserve dates back to the pre-Prohibition era when Adolphus Busch created and brewed a special Amber Lager for his friends and local community to enjoy, the company says.
Grand-prize winner receives a trip for two to Jamaica
October 23, 2017
Red Stripe, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is inviting legal-drinking-aged (LDA) consumers to choose Red Stripe for a shot at a spring break getaway to the brand’s island home, where they can enjoy the carefree spirit that Jamaica offers all year round. Red Stripe’s ‘Skip the Winter, Fly away for Spring Break’ national sweepstakes program kicked off at retail and on-premise this month.
Craft beer brand’s new packaging more outdoor friendly
October 13, 2017
Last month, Wynwood Brewing Co. introduced La Rubia Blonde Ale in cans. After years of consumer requests, Wynwood is excited to deliver the perfect vessel to take La Rubia and its loyal Miami supporters to new adventures and places, the company says.
Imported beer brand highlights unity in digital platform
October 10, 2017
In the spirit of togetherness and soccer's rising popularity in America, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is unveiling a new digital spot that pays tribute to fans and supporters.