Brand enlists artist to design limited-edition packaging
January 24, 2018
Tiger Beer, a brand of Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is uncaging celebrations in 2018 for the Lunar New Year through retail and on-premise programming and artwork that celebrates the Year of the Dog. The artwork tells a story that celebrates the old and the new in order to reignite the appreciation and understanding of festive traditions shared with family and friends, the company says.
Nonprofit offers scholarships to children of fallen, disabled soldiers
January 16, 2018
Minneapolis-based Founding Fathers Products' mission is to create superior quality American-made products that support American military families with 50 percent of its profits. Founding Fathers introduced its line of domestic premium lager beers in 2011 and recently introduced a full line of 100 percent Arabica gourmet coffee.
Report reviews drink sales in restaurant, bar business
January 12, 2018
Drink sales remain a dynamic and important part of the restaurant and bar business, but finding growth continues to be a challenge for operators and brand marketers alike.
Investment part of 10-year plan dedicated building Jamaican beer into a global brand
January 11, 2018
Since Heineken USA, White Plains, N.Y., acquired a controlling stake of Red Stripe Beer in 2015 and returned production back to the brand’s Jamaican homeland in 2016, the company has embarked on an aggressive 10-year investment plan dedicated to building Red Stripe’s position as a truly global brand.
No stranger to revolutions, Samuel Adams, a brand of Boston-based The Boston Beer Co., has once again mirrored the rebellious traits of its namesake and crafted Sam ’76, a union of lager and ale. Brewed using a unique process, Sam ’76 captures the best attributes of these two beer styles, the company says.
IPA series releases new Hatchling every other month
January 2, 2018
Branford, Conn.-based Stony Creek Brewery announced the introduction of its Crankenstein India pale ale (IPA) series, a rotating selection of hybrid IPAs that merge West Coast- and New England-style influences. This concept is set to be released Jan. 15. Each version is numbered and makes its appearance every other month, the company says. The 16-ounce cans will be sold in limited amounts of four-packs throughout all markets where Stony Creek Beer is available.