Mexican beer brand features legendary fighters on bottles
September 15, 2017
Corona Extra announced the launch of its 2017 limited-edition “Legends” bottles. For the fifth consecutive year, Corona released specially wrapped, collectible 12-ounce bottles featuring six boxers.
National Honey Board works with breweries to promote honey, honey bees
September 14, 2017
The National Honey Board, Firestone, Colo., is celebrating National Honey Month in September with the help of breweries across the United States. National Honey Month is an annual celebration of honey, honey bees and the ingredient that plays an essential role in brewing, the Board says.
With consumers desiring more premium options, White Plains, N.Y.-based HEINEKEN USA took its expertise as a global brewer of major brands, including Heineken and Dos Equis, to embark on a journey to give consumers the premium beer tastes from the diverse sources that they desire.
Great America, a brand of Stout Brewing Co., announced the introduction of a new fall seasonal flavor joining its lineup of specialty flavored malt beverages: Great America Apple Pie.
Birra Moretti, a brand of Five Points Trading Co., a division of White Plains, N.Y.-based Heineken USA, announced it is teaming up with Bocce, Italy’s beloved pastime, to encourage legal-drinking aged consumers to come together and enjoy two Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other outdoor social gatherings this fall.
Campaign complements Mexican beer’s return to sponsor of College Football Playoffs
August 29, 2017
To help fans "Stay Thirsty" this college football season, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns as the Official Beer Sponsor of the College Football Playoffs and is on a mission with its newest campaign to champion those Saturday football fanatics who choose "Game Day Over Everything."
Partnership allows brand to connect with female football fans
August 28, 2017
St. Louis-based Anheuser Busch’s Lime-A-Rita brand announced that it will be an official sponsor of the NFL for the first time. Lime-A-Rita has brought fun to stadiums for the past five years, and this season, the brand is looking to take it to the next level, the company says.