Smirnoff ICE is reimagining what it means to be a classic, starting with a modern redesign showing up in a new nationwide campaign, alongside a star-studded roster of new celebrity partners and fresh new packaging.

Boston-based The Boston Beer Co., makers of Samuel Adams, Truly Hard Seltzer, Twisted Tea, Angry Orchard and Dogfish Head, announced the launch of Slingers Signature Cocktails, a malt-based lineup of full-flavor, 8% ABV cocktail-style drinks packaged in a 24-ounce can. Debuting in three flavors — Bahama Mama, Peach Screwdriver and Pineapple Punch — Slingers is hitting shelves this month in Cleveland, Pittsburgh and select areas of New Hampshire, the company notes. 

To mark the 2023 MLB season, D.G. Yuengling & Son’s released new limited-edition Yuengling Phillies Lager cans.

Blue Moon was born in a ballpark in 1995, first brewed out of a love for baseball in the Sandlot Brewery at Coors Field. Originally named Bellyslide Wit as a nod to the act of sliding onto base, the beer evolved to become the iconic Blue Moon Belgian White Belgian-Style Wheat Ale. To kick off the 2023 season, Blue Moon is paying homage to its original name for a limited time only. 

Heineken USA Inc. debuted its new addition to Heineken's iconic lineup: Heineken Silver, bringing a more accessible flavor profile with 3.2 grams of carbs and 95 calories in each 12-ounce serving, it says.

Hoop Tea, a line of spiked iced teas, announced the expansion of its footprint in the Northeast and other select markets with new retro, Americana-designed packaging. 

Anchor Brewing Co., San Francisco, continued its spirit of innovation with San Pancho, a craft Mexican Style Lager with Lime rolling out nationwide this spring. The brew is a celebration of the rich mural culture and arts tradition in the Bay Area, the company says. 

Bell’s Brewery, now owned by Australian beverage company Lion, was started by Larry Bell in 1983. One of Bell’s most beloved brews is the Oberon Ale, an American wheat ale.

Malibu Splash introduced a new 24-ounce size of its Malibu Splash flavored malt beverage. This shareable ready-to-drink sparkling malt beverage can be found in beer aisles at national, regional and local grocery stores and package outlets.

Coors Light announced the launch of Coors-icles, non-alcohol beer-flavored popsicles for passionate college basketball fans. March is pure chaos, with busted brackets, buzzer beaters and nail-biting stress, that’s why Coors Light, the beer made to chill, introduced Coors-icles, non-alcohol beer-flavored popsicles, to make sure fans 21 and older stay chill when things get heated this March, it says.