The National Honey Board, Firestone, Colo., is celebrating National Honey Month in September with the help of breweries across the United States. National Honey Month is an annual celebration of honey, honey bees and the ingredient that plays an essential role in brewing, the Board says.

Getting ready for fall, Dogfish Head Craft Brewery announced the release of its fall seasonal Punkin Ale, which originally debuted in 1994. 

Great America, a brand of Stout Brewing Co., announced the introduction of a new fall seasonal flavor joining its lineup of specialty flavored malt beverages: Great America Apple Pie. 

Birra Moretti, a brand of Five Points Trading Co., a division of White Plains, N.Y.-based Heineken USA, announced it is teaming up with Bocce, Italy’s beloved pastime, to encourage legal-drinking aged consumers to come together and enjoy two Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other outdoor social gatherings this fall. 

Julian Hard Cider introduced Pearanormal. 

To help fans "Stay Thirsty" this college football season, Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, returns as the Official Beer Sponsor of the College Football Playoffs and is on a mission with its newest campaign to champion those Saturday football fanatics who choose "Game Day Over Everything."

St. Louis-based Anheuser Busch’s Lime-A-Rita brand announced that it will be an official sponsor of the NFL for the first time. Lime-A-Rita has brought fun to stadiums for the past five years, and this season, the brand is looking to take it to the next level, the company says.