Beer

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Beverage Industry provides an in-depth look at the U.S. beer market and its 2024 performance. In addition to a category overview, this annual report offers detailed performance, insights, and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider, and non-alcoholic.

The U.S. beer market’s resume showcases consumers interest in super-premium and flavorful options. For domestic beer, above-premium and super-premium outperformed the other segments.

Moderation has resulted in consumers across different age demographics to be more interested non-alcohol beer as the segment continues to grow its base.

Craft beer declines continue as consumer preferences and bifurcated performance impact beer segment.

Dogfish Head Craft Brewery and Grateful Dead continue their long, strange trip together with the launch of a new collaborative beer: Grateful Dead Juicy Pale Ale. 

Traditional flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzer category looks to stop declines.

Import beer posted another strong year in 2024 with experts calling attention to the performance of Mexican beers as the driving force behind that growth; however, potential tariffs could stall that growth.

Hard cider continues to navigate challenges, but the beer segment is embracing flavor and variety as data shows its success is tied to seasonality and regions.

Four Loko, a brand of Phusion Projects, announced the launch of its newest flavored malt beverage (FMB): Four Loko CAMO. 

Real American Beer, co-founded by WWE legend Hulk Hogan, is launching its 24-ounce “Big Boy” cans.