Yerbaé Brands Corp., a plant-based energy beverage company, announced the launch of two additions to its zero-calorie, zero-sugar energy lineup: Peachy Mimosa Twist and Raspberry Sorbet.

King Kongin LLC entered the energy drink market with the launch of King Kongin, an all-natural coffee substitute made with 100% natural ingredients. 

With the continued blurring of lines in the functional beverage space, experts highlight how the energy drink category can rise above the clouds by expanding on wellness attributes, variety and accessibility.

Red Bull is expanding its offerings in their zero-sugar lineup, launching two new Red Bull Sugarfree Editions.

Celsius Holdings Inc. announced two new refreshing flavors inspired by summertime: CELSIUS Sparkling Watermelon Lemonade and CELSIUS Sparkling Kiwi Strawberry.

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.

Living Essentials’ 5-hour ENERGY Shots, Farmington, Mich., is partnering with actor and BBQ pro Brian Baumgartner to get people into the grill zone with a BBQ sauce that delivers a caffeinated kick.

Nutrabolt’s C4 unveiled its C4 x Hawaiian Punch collaboration with the launch of its Hawaiian Punch flavor C4 Pre-Workout Powders and C4 Energy drink.

To kick off summer, 5-hour ENERGY shots unveiled Main Character Energy, a Watermelon Chili Lime flavor, co-created with Jamie Varon, influencer and author of “Main Character Energy.”

Red Bull is celebrating the season with the introduction of its newest flavor: Red Bull Summer Edition Curuba Elderflower.