Given the demand for ingredients that support cognitive health and energy enhancement, ingredient suppliers caution that formulation is more complicated than simply adding into the formula.

PRIME, a global lifestyle beverage brand founded by entrepreneurs and influencers Logan Paul and KSI, announced its expansion into a new beverage category with the launch of PRIME Energy. 

Corona, Calif.-based Monster Energy Corp. announced the launch of Monster Energy Zero Sugar. With a full launch in the first quarter of 2023, consumers can enjoy the taste of the flagship original Monster Energy Green, but without sugar, the company says.

CELSIUS, a brand of Celsius Holdings Inc., announced the release of Sparkling Lemon Lime. With just the right blend of tart and sweet, Lemon Lime combines the balance of citrusy sweet lemons and juicy, zesty limes, the company says.

As few subjects are more emotive than personal health, functional beverages are witnessing explosive growth, as more and more consumers look to drinks that support their well-being.

Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, and Nutrabolt announced a strategic partnership, including a definitive agreement for a long-term sales and distribution arrangement that leverages KDP’s go-to-market capabilities and a equity investment that enables KDP to participate in the value creation upside expected to be created through the strategic partnership, the company says.

Buchi Kombucha announced the launch of its Buchi Living Energy, an organic, clean energy drink that combines the power of L-theanine, lion’s mane mushroom, clean caffeine and live and active cultures.

Living Essentials LLC, the maker of 5-hour ENERGY, announced the release of its three new flavors, adding to the 5-hour lineup of 16-ounce carbonated energy drinks.

Czech energy drink Big Shock! has deployed Ardagh Metal Packaging’s new H!GHEND technology as part of a special-edition can to mark the launch of combat game Call of Duty: Modern Warfare II.

Red Bull, in time for the winter season, unveiled its Red Bull Winter Edition Fig Apple.