Juice & Juice Drinks

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REBBL, a plant-powered functional beverage brand, brings wellness and gut health to its portfolio with new no added sugar Wellness Elixir innovations: Tropical Greens and Berry Roots.

The American Beverage Association (ABA), Washington, D.C., announced that Kevin Keane will serve as interim president and CEO effective immediately. Keane will succeed Katherine Lugar, who recently announced she will return to the hotel industry as executive vice president of global corporate affairs at Hilton.

To honor Black History Month, Pressed is collaborating with six Black artists from across the country to create a limited-edition label collection. The limited-edition labels will be featured on six of Pressed’s most popular products: Citrus 1, Citrus 2, Strawberry Basil Lemonade, Strawberry Orange Mango Smoothie, Mango Turmeric Lemonade and Orange Turmeric.

KeVita, a brand of PepsiCo, is expanding its line of Sparkling Probiotic Lemonades with the launch of a new flavor: Mango. 

Simply, a brand of Atlanta-based The Coca-Cola Co., will expand its portfolio with the brand’s first-of-its-kind mixology assortment: Simply Mixology. Simply Mixology will be available in three flavors ― Strawberry Guava Mojito, Lime Margarita and Peach Sour ― which were carefully selected based on consumer and industry trends.

A multi-billion dollar market, juice and juice drinks are a staple in American homes. However, as the products’ sugar content continue to be scrutinized beverage-makers look for ways to entice thirsty consumers.

Stamford, Conn.-based American Beverage Corp., a wholly-owned subsidiary of Harvest Hill Beverage Co., announced that it has acquired Poppilu, a lemonade brand for kids that was founded by food industry veteran-turned-momtrepreneur Melanie Kahn.

Martinelli’s, a producer of premium 100% apple juice, now is available in a 1-liter glass bottle, delivering the same quality product in a new, convenient size. This new, easy-to-handle 1-liter bottle is replacing the temporarily unavailable 1.5-liter apple-shaped bottle. In 2021, supply chain constraints led to major glass shortages making it necessary to find new packaging solutions.

Clermont, Fla.-based Uncle Matt's Organic announced the launch of two new offerings for kids: No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes. The shelf-stable line contains zero added sugars, sweetened with stevia and boosted with 150% daily value for vitamin C, plus 25% for vitamin D and zinc for immune support, the company says.

Cheribundi announced the launch of its 32-ounce Pure Concentrate to broaden the brand’s already extensive portfolio. Designed for recovery both off and on the field, the 32-ounce concentrate serves as an extension of the brand’s already successful single-serve concentrate launch and expansion efforts during the past year, it says.