Juice & Juice Drinks

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The clean-eating trend has inspired a back-to-basics approach in product development and is an overarching theme in The Netherlands-based Innova Market Insights' Top Ten Trends list for 2016. New global products tracked with an "organic" claim have risen from 6.3 percent in the first half of 2013 to 9.5 percent in the first half of 2015, the market research firm says. A surge in "free from" launches and "flexitarian" options also has been reported. A live webinar at 10 a.m. EDT on Nov. 24 will provide an overview of all the key trends, it adds.

Project Juice, lauched its newest seasonal creation for fall – Camu Superstar – which is rich in antioxidants and vitamins C and A. 

Project Juice, San Francisco, launched a new fall seasonal creation — Camu Superstar — an Amazon superfruit rich in antioxidants

The movement to become closer to one’s food source and consumers craving more healthful food and beverage options have buoyed the growth of the $53.5 billion natural and organic business, according to Rockville, Md.-based Packaged Fact’s July 2014 report titled “Natural and Organic Foods and Beverages in the U.S., 4th Edition.”

Uncle Matt’s Organic announced the nationwide release of two new, organic juices: Organic Orange Turmeric and Reduced-Calorie Orange Coconut. 

Mamma Chia introduced Chia & Greens to its line of chia beverages. 

Eurobubblies Inc. now offers its Efferve traditional French sparkling lemonades nationwide. 

There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.

Jamba Inc. launched its new line of organic, non-GMO, ready-to-drink Cold Pressed Juice Blends. 

Steuben Foods’ new Elmhurst Naturals brand launched its first product: Banana Water. The new line will be available in three flavors: Original, Passion Fruit and Mango.