Juice & Juice Drinks

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Ramsey, N.J.-based Cascadia Managing Brands, a food and beverage brand management and consulting firm, announced it has signed a definitive brand management agreement with U.K.-based Rubicon Exotic Juices. 

J.W. Child Associates, a Boston-based private equity firm and the owner of Sunny Delight Beverages Co. (SDBC), has agreed to sell SDBC to Brynwood Partners VII L.P., Greenwich, Conn., for an undisclosed amount pending regulatory approval. SDBC, a Cincinnati-based company, was formed by J.W. Childs in 2004 when it acquired the SunnyD brand from The Procter & Gamble Co., Cincinnati.

As consumers seek out better-for-you beverage options, categories like juice and juice drinks are seeing a retooling of products to help appeal to these health-focused shoppers.

Tio Gazpacho, a brand of Tio Foods LLC, announced that Gazpacho Rosado, the latest addition to its growing product lineup. 

Red Mango Yogurt Cafe Smoothie & Juice Bar, a division of Dallas-based BRIX Holdings LLC, expanded its lineup of healthy products with the launch of a new one-day juice plan: Raw6.

NextFoods’ GoodBelly released its new Grab&Go probiotic drinks. 

Pure Brazilian now offers its self-titled coconut water in the United States. 

From tasting freshly squeezed Florida orange juice as a young boy to driving past rows of almond trees in blossom en route to his Bakersfield, Calif.-based plant, Califia Farms’ Founder and Chief Executive Officer Greg Steltenpohl derives inspiration from smelling and tasting new innovations, while listening to and leading a team of passionate employees.

Creating a new beverage presents myriad challenges. According to Chicago-based Mintel’s Global New Products Database, 3,142 new beverages were released in the United States from January to October 2015.

Pac Rim Commerce Group Inc. offers Auriganic, a healthy, functional juice beverage made with organic Auricularia auricular, also known as Woodear Mushroom.