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Juice

2017 State of the Beverage Industry: No added sugar, fortification in demand for juice, juice drinks

Category challenged by sugar content
July 12, 2017
The juice and juice drinks category has been challenged to maintain its share of the beverage market as consumers look for products that contain less sugar. On the upswing, juice concentrates experienced dollar sales increases of 4.5 percent for the 52 weeks ending May 14 in U.S. multi-outlets and convenience stores, and shelf-stable bottled juices were up 1.1 percent for the same timeframe, according to Chicago-based Information Resources Inc. (IRI). However, IRI data indicates that dollar sales for aseptic juices were down 0.7 percent, canned juices were down 1.6 percent and refrigerated juice/juice drinks were down 1.5 percent. 
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Natalie's Carrot Ginger Turmeric

Natalie’s Carrot Ginger Turmeric Juice

June 29, 2017

Natalie’s Orchid Island Juice Co. introduced its newest handmade juice: Carrot Ginger Turmeric Juice. Specially crafted to fight inflammation, the blend is made with just four ingredients: fresh, American-sourced carrots and apples, and a mix of ginger and turmeric, the company says. 


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PicoBrew

Tito's Handmade Vodka, Mtn Dew, Strongbow announce summer beverage promotions

Strongbow launches global Nature Remix campaign
June 16, 2017
PicoBrew announced the release of PicoStill, a patent-pending, small-batch distilling device that is designed to work with all of the company’s countertop brewing appliances. Topped with a copper distilling coil that fits over the Pico C Keg, the machine can be used to distill hop oil, water and essential oils, the company says.
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GAEA Dirty Martini Juice

GAEA Dirty Martini Juice

May 24, 2017

Expanding its product portfolio, GAEA North America LLC introduced new Dirty Martini Juice cocktail mixers at this year’s Summer Fancy Food Show. 


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Shock Top

Beverage brands launch first-ever package redesigns

Shock Top, Wicked Joe Organic Coffees announce new packaging
May 15, 2017
“Shock Top is known for its laid-back, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,” said Jake Kirsch, vice president of Shock Top, in a statement.
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MatchaBar

MatchaBar launches new labels

Billboard labels speak directly to consumers
May 15, 2017
In conjunction with its expansion into retail and cafes, MatchaBar unveiled a new look for its line of ready-to-drink teas. The new design uses the packaging’s label as a platform to speak to its consumers, the company says. “The packaging refresh allowed us to create a way to let our beliefs, our interests and our associations with certain subcultures shine through,” Founders and brothers Graham and Max Fortgang said in a statement.
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