Bottled Water

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Sixty million adults consumed an average of at least one glass of bottled still water in each of the past seven days, reports Packaged Facts, the Rockville, Md.-based division of MarketResearch.com. According to a new report titled “Bottled Water in the U.S.” by the market research firm, the majority of these consumers tend to be younger than the adult population as a whole. Consumers in the 35- to 44-year-old age group exhibit the highest likelihood of frequent bottled water consumption, it states in the report. These consumers also are interested in staying physically fit and also are more likely to drink thirst-quencher or activity drinks, it states.

In celebration of its second anniversary, Waiakea Water has released its inaugural commercial. The roughly 1-minute commercial offers an informational approach about the brand’s natural filtration process through an active volcano.

Nestlé Waters North America expanded its Nestlé Pure Life bottled water brand with a new line of flavored sparkling waters.

Consumers’ push for healthy beverage choices is matching up to sales numbers seen throughout the bottled water category, according to a report from Chicago-based Mintel.

Nestlé Waters North America, Stamford, Conn., expanded its Nestlé Pure Life bottled water brand with a new line of flavored sparkling waters.

Unique Beverages (USA) Inc., a Delaware-based company owned by a Canadian numbered corporation and affiliated with Unique Foods Canada,announced that it has completed its acquisition of Activate Drinks. The acquisition includes certain assets of the Rising Beverage Co. (RBC), including the Activate brand and trademark, as well as select packaging technologies.

Bothell, Wash.-based functional water brand Essentia Water will be keeping yoga and music fans hydrated this summer as the official water of the 2014 Soulshine Yoga & Music Tour.

Sparkling water seems to be leading the charge for growth within the bottled water category.

Concord, Mass.-based Drinkmaple launched maple., an all-natural, plant-based water sourced from North American maple trees. The new water now is available in 8.45-ounce cartons at retail throughout the greater Boston area as well as online at www.drinkmaple.com.

During National Drinking Water Week from May 4 to 10 this year, the International Bottled Water Association (IBWA), Alexandria, Va., is highlighting bottled water as a healthy, on-the-go, refreshing beverage.