Katy Perry, Juicy J and others endorse bottled water brand
June 9, 2015
Los Angeles, Calif.-based CORE Hydration announced its lineup of Hollywood investors continue to grow. Becky G, Diplo, Juicy J, Max Martin and Katy Perry have joined the company as brand investors, it says.
Sparkling, flavored water returns with fan-based campaign
May 29, 2015
Vancouver, Canada-based Clearly Canadian announced it is officially making its return to household fridges and coolers everywhere this summer thanks to the resounding support from its fans, the company says. With over 30,000 cases already pre-sold on the ClearlyCanadian.com, the flagship Canadian beverage brand recently announced the launch of its Indiegogo campaign, which will enable even more fans to get in on the action, support production and pick up a case or two, it says.
Alexandria, Va.-based International Bottled Water Association (IBWA) encouraged consumers to take action during National Hurricane Preparedness Week, which ran throughout the week last week, May 24-30, which coincides with the start of hurricane season, the association says.
When it comes to what people like to watch on TV, top show choices are fairly consistent across the various demographics, including the different generations.
Just in time for spring, Big Red Inc.’s Hydrive Energy Water brand added two new flavors — Strawberry Lemonade and Raspberry Lemonade — to its portfolio of low-calorie, vitamin-enhanced beverages.
Organization shows its dedication to environment, natural resources
April 20, 2015
In honor of Earth Day on April 22, the International Bottled Water Association, Alexandria, Va., is highlighting its efforts and dedication to protecting the environment and natural resources.
The 35th annual Natural Products Expo West tradeshow, which took place March 6-8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2 present, bringing together more 71,000 industry members, more than 2,700 exhibiting companies, and 634 first-time exhibitors.
Mountain Dew, Aquafina lead sports-marketing initiatives
April 13, 2015
Purchase, N.Y.-based PepsiCo Inc. announced a new multiyear marketing partnership with the National Basketball Association (NBA), New York, to be the official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (NBA D-League) and USA Basketball beginning next season.