As the trade association celebrated a century of refreshment, it welcomed a network of beverage industry executive leaders for its Centennial Advocacy Summit, which took place Oct. 28-30 in Washington, D.C.
The Coca-Cola Co., Keurig Dr Pepper, PepsiCo team up to reduce plastic waste
October 29, 2019
America’s leading beverage companies — The Coca-Cola Co., Keurig Dr Pepper and PepsiCo — announced the launch of the Every Bottle Back initiative, an effort to reduce the industry’s use of new plastic by making significant investments to improve the collection of the industry’s valuable plastic bottles so they can be made into new bottles.
PepsiCo Inc., Purchase, N.Y., has priced the company's first ever Green Bond. The net proceeds from the $1 billion Green Bond offering will fund a series of key initiatives to advance PepsiCo's sustainability agenda, it says. The company also announced that it has named PepsiCo leader Simon Lowden as its first chief sustainability officer. In this new role, effective immediately, Lowden will be responsible for leading PepsiCo's Sustainability Office, including the Global Sustainable Plastics team and Global Sustainable Operations team.
Marketing campaign to run through college football season
August 19, 2019
Keurig Dr Pepper, Plano, Texas, announced that “Fansville,” the Dr Pepper parody TV show drama, returned in time for the 2019-2020 college football season.
Increased data proliferation allows vendors to personalize the vending experience for consumers and — from an operational standpoint — track which products are most popular where and respond accordingly.