Coca-Cola and Coke Zero Sugar, both brands of The Coca-Cola Co., released a new flavor variety: Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar.
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced its new 360-degree Super Bowl LIII campaign, complete with its halftime show and lead-in, Pepsi NFL Rookie of the Year announcement, local Atlanta activations, consumer giveaways and more.
To keep operations streamlined and humming along, the Coca-Cola system in North America embarked on a milestone commitment nearly a decade ago to reshape its North American bottling operations by returning ownership to local partners.
The transaction is another step in PepsiCo’s Performance with Purpose journey, supporting health and wellness through environmentally friendly, cost-effective and fun-to-use beverage solutions, and the company’s Beyond the Bottle strategy to form a more sustainable beverage ecosystem, it says.
As the consumer packaged goods (CPG) market continues to influx with value-focused brands, more and more retailers are placing greater emphasis on their own brands, experts note.
Purchase, N.Y.-based PepsiCo released its limited-time snack and beverage offerings for the holiday season. New holiday products this year include Mnt Dew Merry Mash-Up, Mtn Dew Ice Cherry, Pure Leaf Apple Cider Flavored Iced Tea and the bubly holiday pack available online, the company says. Returning this year is the Starbucks Peppermint Mocha ready-to-drink (RTD) Iced Latte.