Calypso Lemonade was officially awarded the Guinness World Record for the Largest Glass of Lemonade ever made after making and serving more than 3,200 gallons of its Original Lemonade.
Coca-Cola United makes $67 million investment in Chattanooga
March 3, 2016
Chattanooga Coca-Cola Bottling Co., a division of Birmingham, Ala.-based Coca-Cola Bottling Co. United Inc. (Coca-Cola United), announced the official grand opening of its new 296,000-square-foot, state-of-the-art facility on Shepherd Road in Chattanooga, Tenn.
PepsiCo, Heineken, Blue Diamond, The Coca-Cola Co. back sports programs
February 15, 2016
One of the first sports drink manufacturers to utilize pickle brine, the Pickle Juice Co. recently added 100 percent Natural Pickle Juice Sport to its lineup.
Company announces acceleration of refranchising plans
February 9, 2016
Financial results for the fourth quarter and full-year 2015 were released by Atlanta-based The Coca-Cola Co. Full-year reported net revenue declined 4 percent while organic revenue grew 4 percent.
Mtn Dew Kickstart, a brand of PepsiCo, introduced four new flavors joining the lineup: Midnight Grape, Watermelon, Blueberry Pomegranate and Blood Orange.
Next month, for the first time, Diet Coke, a brand of Atlanta-based The Coca-Cola Co., will be available in millions of unique package designs with the launch of the Diet Coke It’s Mine program, the company says. The initiative, a continuation of the brand’s Get A Taste campaign, launches Feb. 1.
For the first time ever, Atlanta-based The Coca-Cola Co. will employ a global marketing strategy that will unite multiple brands within the Coca-Cola brand portfolio.