Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and Papa John's announced the kickoff of the Halftime of a Lifetime promotion, giving fans an opportunity to get a front-row seat to the Pepsi Zero Sugar Halftime Show at Super Bowl LI.

America’s leading non-alcohol beverage companies are celebrating America Recycles Day, which takes place Nov. 15, with the latest gains in their mission to eliminate all waste going to landfills from their U.S. production facilities, according to the Washington, D.C.-based American Beverage Association (ABA).

Bai Brands, Princeton, N.J., announced the introduction of Bai Black, a line of carbonated beverages with traditional soda flavors. Available nationwide in January 2017, the Bai Black lineup will feature five flavors: Kohala Kola, Simbu Citrus, Rioja Root Beer, Jambi Ginger Ale and Colombia Cream.

To celebrate the holiday season, DRY Soda Co. introduced two limited-edition flavors: Ginger DRY Sparkling and Cranberry DRY Sparkling. 

The Washington, D.C.-based American Beverage Association (ABA) announced the election of Jeff Honickman, chief executive officer of Pepsi-Cola & National Brand Beverages Ltd., Pennsauken, N.J., as chair of its Board of Directors, as well as other officers and members to the Board. 

Dr Pepper Snapple Group Inc. (DPS), Plano, Texas, reported third quarter net sales of $1.68 billion, a  3 percent increase on favorable product and package mix, a 1 percent increase in sales volumes and higher pricing. Net sales growth was reduced in the quarter by 1 percentage-point of unfavorable foreign currency translation. 

Atlanta-based The Coca-Cola Co. reported its third quarter 2016 operating results. 

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., announced that NBA All-Star and Dew front man Russell Westbrook, who signed on with the brand last year, renewed his partnership through the 2018-19 NBA season. Simultaneously, the NBA champion and All-Star point guard Kyrie Irving is joining the DEW lineup, the company says. Westbrook and Irving will partner with the brand to celebrate the lifestyle and culture of the game in unexpected ways, including an exciting and larger-than-life activation around tip off, it adds.

Purchase, N.Y.-based PepsiCo Inc. announced a global sustainability agenda designed to foster continued business growth in a way that responds to changing consumer and societal needs. The company’s efforts, which focus on creating a healthier relationship between people and food, include specific 2025 goals to continue transforming PepsiCo’s food and beverage portfolios, contribute to a more sustainable global food system and help make local communities more prosperous, it says.