Because of its success last summer, The Double Cola Co.’s announced that it will once again offer Strawberry SKI for a limited time this summer. 

Jägermeister announced that it has partnered with Live Nation to participate in an integrated Electronic Dance Music program this summer.

The saying goes that variety is the spice of life. When it comes to foodservice menus, no truer words can be said. Whether it’s better-for-you or indulgent trends, beverage menus are being retooled to accommodate drinks that fit these molds, and The Coca-Cola Co., Atlanta, wants to make sure it is working with its foodservice partners to develop all kinds of specialty beverage solutions.

For the past several years, the beverage industry has faced an evolution in consumer demand. A consumer drive toward maintaining overall health and wellness has impacted several categories, particularly carbonated soft drinks (CSDs).

Pepsi Bottling Ventures LLC (PBV), Raleigh, N.C., the joint venture between Purchase, N.Y.-based PepsiCo Inc. and Japan-based Suntory International, announced it will officially begin operating in a newly constructed, 200,000-square-foot sales and distribution facility located on 32 acres off Highway 49 in Harrisburg, N.C.  

Chattanooga, Tenn.-based The Double Cola Co. announced it will be celebrating its brand SKI’s 60th anniversary during the upcoming summer. Launched on Aug. 10, 1956, SKI citrus soda is crafted with real lemons and oranges, the company says. 

Dr Pepper Snapple Group Inc. (DPS), Plano, Texas, announced that it has increased its equity investment in Beverly Hills, Calif.-based BA Sports Nutrition LLC, owner of BodyArmor, a line of premium sports drinks. An additional $6 million stake will build on the initial $20 million investment announced in August 2015 and raises DPS's ownership position from 11.7 percent to 15.5 percent, the company says.

Jay Pharoah, comedian and cast member of NBC’s “Saturday Night Live,” is teaming up with Pepsi Spire, the digital beverage fountain created by Purchase, N.Y.-based PepsiCo, to inspire consumers to raise the flavor of their favorite Pepsi beverages with totally customizable creations, the company says.

Calypso Lemonade was officially awarded the Guinness World Record for the Largest Glass of Lemonade ever made after making and serving more than 3,200 gallons of its Original Lemonade.

Chattanooga Coca-Cola Bottling Co., a division of Birmingham, Ala.-based Coca-Cola Bottling Co. United Inc. (Coca-Cola United), announced the official grand opening of its new 296,000-square-foot, state-of-the-art facility on Shepherd Road in Chattanooga, Tenn.