Packaging Material

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To create repeat customers, brands must consistently deliver on their product promises. As beverage SKU proliferation continues, manufacturers and their caps and closures suppliers must stay up-to-date with the latest market and consumer trends in order to do so.

A number of macro trends are empowering beverage innovation and contract packagers/contract manufacturers are helping to fill an important need state, experts say.

The record-breaking event welcomed nearly 45,000 attendees with 2,500 exhibitors, in more than 1.25 million net square feet, according to show owner and producer PMMI, The Association for Packaging and Processing Technologies. PMMI also reported 457 new exhibitors this year.

With the increasingly varying package shapes and sizes, it’s becoming more challenging to pack out a truck to its capacity, maintain stability, and remove products at multiple locations.

As consumer preferences lean toward environmentally friendly products, brand owners and packaging material suppliers must adapt and manufacture beverages that utilize recyclable materials.

Appealing to your consumer is just one aspect to consider when deciding which package to use. The package needs to fulfill several roles. Let’s look at a few of the main roles or functions of the packaging, including: Protection, Marketability, Convenience, and Communication.

In today’s competitive beverage market, the packaging has become just as vital as the product inside the package.

Poised to convene 2,500 leading industry suppliers and 50,000 packaging professionals, Pack Expo International and the co-located Healthcare Packaging Expo will take place Oct. 14-17 at McCormick Place in Chicago.

As consumers seek out more premium, functional beverages, beverage-makers are keeping in lockstep by evolving their packaging style and using a plethora of labeling materials that define the design and decorating process of a brand to help products stand out on store shelves.

Secondary packaging reinforces brands, as well as enhances product visibility in a crowded marketplace.