Wild Turkey debuted a new look for its range of premium bourbon and rye whiskies. The company says the new look better reflects its core values, while making no changes to the liquid inside the bottle.

Medea Vodka, the spirit with a customizable LED message band on the bottle, now is lighting up the aisles with new Bluetooth-equipped bottles.

Collingwood Blended Canadian Whisky released a new bottle design featuring a new screw cap.

Big Red teamed up with the NBA’s Matt Bonner for a limited-edition 2-liter bottle commemorating his 10-year professional basketball career in San Antonio.

To commemorate 325 years of distilling at Nolet Family Distillery, Ketel One vodka announced the release of a limited-edition bottle. The 1-liter bottle now is available nationwide.

For the first time since the brand’s inception more than 80 years ago, Stoli Vodka revealed a completely redesigned bottle and packaging for the full range of Stolichnaya Premium Vodka products.

Mike Hess Brewing (MHB) introduced its Open Mike beer can, making it the only brewery in California to use Crown Holdings Inc.’s patented 360 End technology, the company says.

To help kickoff the new NBA season, Mtn Dew released limited-edition cans of its original Mountain Dew and Mountain Dew Code Red, which were inspired by Dew athlete and Oklahoma City Thunder Point Guard Russell Westbrook.

Tröegs Independent Brewing revealed new art for its handcrafted beers. The hand-drawn artwork was a collaboration between co-owners Chris and John Trogner and designer Lindsey Tweed.

Following up on its limited release in February, Sparkling Ice’s Orange Mango Kevin Durant bottle will be available while supplies last nationwide beginning in January.