Packaging redesign part of Make History marketing campaign
April 15, 2016
Jim Beam announced that its complete lineup of bourbons was transformed with all-new packaging. The new packaging rolled out this month in London and other parts of Europe and will hit U.S. markets this summer.
Founded in the 15th century, Hacker-Pschorr recently received a 21st century face-lift with a modern packaging redesign in the United States, the company says. The redesign was aimed to enhance the packaging’s quality and appearance and affected the brand’s entire line of packaging, including bottle labels and cases.
Devils Backbone Brewing Co. debuted its annual Adventure Pack Collaboration Sampler. For the 2016 pack, Devils Backbone reached out to five other brewers to help craft a collaboration pack.
Limited-edition packaging design featured as part of It's Mine program
March 15, 2016
For the first time, Diet Coke released millions of unique package designs with the launch of the Diet Coke It’s Mine program. The innovative initiative, a continuation of the brand’s Get A Taste campaign, launched Feb. 1.
Luxco Inc. introduced two new limited-edition flavors — the first-ever flavor variations of its Saint Brendan’s Irish Cream — in Salted Caramel and Peppermint Bark varieties.
New packaging offers easy way to pair whisky, craft beer
February 15, 2016
Edrington, the importer of Highland Park Whisky, in partnership with Deare2, launched “7-Packs,” a campaign and new seven-pack packaging that features Highland Park Whisky and six craft beers. This custom carrier holds six craft beers and a 750-ml bottle of Highland Park, the company says.
Company now offers two craft beers in aluminum cans
February 15, 2016
Kona Brewing Co. released Big Wave Golden Ale and Longboard Island Lager in light, easy-to-carry six- and 12-packs of 12-ounce aluminum cans for the first time.