In conjunction with a major rebranding effort, Marley Beverage Co. released all-new, redesigned packaging to reflect the premium, high-quality formulations inside, it says.
In partnership with Republic National Distributors, Wicked Dolphin Distillery announced it is releasing a new line of larger-sized bottles, which will offer consumers greater value, it says.
Packaging redesign features label redesign on new glass bottles
August 15, 2016
David Nicholson Whiskey, a brand of Luxco, unveiled a brand refresh for its David Nicholson 1843 Kentucky Straight Bourbon Whiskey and its new David Nicholson Reserve Kentucky Straight Bourbon Whiskey. The brand, which dates back to 1843, now is offering its 100-proof, ultra-premium bourbon in an updated and upscale package for both variants, it says.
Limited-edition pack exclusively available at Sam’s Club
August 15, 2016
Jones Soda Co. released a Birthday Party-themed variety pack featuring its limited-edition Birthday Cake flavor. To celebrate Jones Soda’s 20th birthday, the limited-edition flavor was part of a year-long celebration, while the variety pack exclusively is available at Sam’s Club locations in select states, retailing for $9.98.
Knappogue Castle expressions feature new bottle and labels
July 15, 2016
Castle Brands released redesigned bottles and labels for its Knappogue Castle Single Malt Irish Whiskey brand and its three core expressions: 12-year Single Malt Irish Whiskey, 14-year Twin Wood Single Malt Irish Whiskey and 16-year Twin Wood Single Malt Irish Whiskey.
Twitch partners with energy brand to allow logo on a non-gaming retail product
July 15, 2016
Amp Energy announced that it has partnered with Twitch, a social video platform and community for gamers, for a program to encourage Amp Energy fans and the Twitch community to “level up” their gaming experience, the company says.
Freedom Bottle donates to Lone Survivor Foundation
July 15, 2016
Continuing its support for the Lone Survivor Foundation, RumChata released its annual Freedom Bottle this summer. Since the program began in 2014, the RumChata Freedom Bottle has raised more than $485,000 for the foundation, it says.