The Jack Daniel Distillery unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing. 

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 

100 Coconuts announced the launch of its new 16.6-fluid ounce can of 100% Pure Coconut Water, now available on Amazon and select retailers this summer. 

Coors Banquet is back with its equity campaign Start Your Legacy for the second consecutive year. As part of the campaign, Coors Banquet is releasing new limited-edition packaging that pays homage to its history called The Legacy Collection.

Eat the Change announced its latest addition to the JUST ICE TEA line: ready-to-drink iced teas in a can. The new 12-ounce cans will be available in three varie-teas: Lemon Tea, Raspberry Tea, and Dragon Green Tea.

Red Bull is commemorating the 20th anniversary of Oracle Red Bull Racing with the introduction of two initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the Red Bull All Terrain digital game.

Chlorophyll Water launched new bottles made from 100% recycled plastic (rPET) with CleanFlake label technology in the Hot Products section of Natural Products Expo West.

Wormtown Brewery announces the launch of its brand refresh. The brewery’s upgraded look represents their mission to embrace their community, celebrate each day, and provide approachable drinks for everyone to enjoy, the company says. 

2 Towns Ciderhouse announced its collaboration with Silver Moon Brewing in the 10th annual F* Cancer campaign. Consumers now have the opportunity to have the name of their honored loved one printed directly on the can or packaging of a 2 Towns Cider, Silver Moon IPA, or CRUX beverage with a minimum donation of $30.

Califia Farms announced that it has transitioned all of its bottles in the United States and Canada to 100% recycled plastic (rPET), a move that will help reduce the company’s greenhouse gas emissions by at least 19% and cut its energy use in half, it says.