Trinity Brand Group and Founders Brewing set out to help consumers “have it all”
with a recent collaboration in which the duo developed a brand strategy and package redesign for the craft brewer’s iconic beer, All Day IPA.
Given the high interest in sustainability from consumers, today’s plastic bottle manufacturers are taking the steps to ensure their business aligns with what consumers are looking for.
As sustainability trends and consumer preference continue to drive market demand for sustainable packaging solutions, experts highlight how cartons, pouches and bag-in-box packaging are answering the call.
Experts say factors like environmental concerns, lifestyle preferences, visual marketing strategies, product quality considerations, craft beverage trends and the efficiency of aluminum recycling processes are causing brands to turn to aluminum packaging.