Articles Tagged with ''Social Media''

This summer, Mello Yello, a brand of Atlanta-based The Coca-Cola Co., is partnering with History’s “American Pickers” TV show in its hunt for handpicked antiques and collectibles and encouraging amateur pickers across the nation to share their own finds.

Americans are used to greeting pizza deliverymen at their doors, but a new smartphone app is bringing delivery into a new realm.

The night before having surgery, consumers often savor a full meal and drink in preparation for the next few hours of fasting.

Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.

To celebrate the creativity of Pinterest users and the launch of its new Real Inspiration Blend coffee, Minneapolis-based Caribou Coffee will unveil a 64-foot-tall Living Pinterest Board in the Mall of America on Feb. 3. Like the social media site, the display will offer interactive components with the goal of spreading inspiration to shoppers in the Bloomington, Minn., mall.

Innova Market Insights, the Netherlands, released its Top 10 list analyzing the latest trends impacting the food and beverage industries. Some of the top trends include moves to reduce the amount of food waste as consumers simultaneously adapt their habits in times of continuing austerity. These trends come as the industry focuses on regaining consumer trust, following a year of negative headlines, the market research firm says.

Seagram’s Gin, a brand of New York-based Pernod Ricard USA, launched its new Ginsider mobile application. The new app allows consumers to scan Seagram’s Peach and Pineapple Twisted Gin bottles to reveal exclusive videos and share them with friends through social media.

Bothell, Wash.-based Essentia Water launched its “Create A Better You” contest on Monday, Oct. 7. The four-week online promotion runs through Nov. 2 and invites contestants 18 years of age and older to share photos that illustrate what inspires them to be healthier and happier on the brand’s Facebook page.

By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.

Fruit2O, a brand of Sunny Delight Beverages Co., Cincinnati, released a new campaign that encourages fans to “dial back” social media over-sharing.