Company promotes holiday with app and other promotions
September 23, 2013
Canton, Mass.-based Dunkin’ Brands will celebrate National Coffee Day, which is Sunday, Sept. 29, by treating fans to a free small cup of Dunkin’ Donuts hot or iced coffee via a mobile offer eligible at participating Dunkin’ Donuts restaurants throughout the United States.
Whenever I return from vacation, I always crave the food and beverages I enjoyed during my travels and wish I could bring them home with me. While preparing this month’s Category Focus article on coffee, I found one coffee company that is giving consumers the chance to do just that.
Public-private partnership with USAID will increase Colombian coffee yields, enhance economic opportunities for Colombian farmers
August 27, 2013
Starbucks Coffee Co., Seattle, announced that it will open its first café in Colombia next year, expanding the company’s longstanding relationship with Latin America and its 42-year heritage with Colombian coffee farmers.
At-home brewing option available in 12- and 14-packs
August 13, 2013
Tim Hortons Cafe & Bake Shop, Dublin, Ohio, is adding single-serve coffee cups to its portfolio. The at-home brewing option is compatible for use in Waterbury, Vt.-based Green Mountain Coffee Roasters’ (GMCR) Keurig single-cup brewers, the company says. The single-serve coffee cups are not licensed and do not have an affiliation with GMCR, it adds.
From the heart of Brooklyn, N.Y., the home of Coney Island and the Brooklyn Bridge, comes RealBeanz, a ready-to-drink gourmet iced coffee company brimming with New York pride. The self-described “up-and-coming” brand plays off of the classic, artsy Brooklyn vibe to showcase its borough spirit and connect with its “kind of young, kind of hip, and kind of fresh” consumers in the 18- to 35-year-old demographic group, says Jenna Burke, director of public relations and social media for RealBeanz.
Coffee company appoints new global chief marketing officer
March 19, 2013
Starbucks Coffee Co., Seattle, announced plans to expand its $70 million comprehensive ethical sourcing program with a new farming research and development center in Costa Rica. These programs are part of Starbucks’ ongoing billion-dollar commitment to ethically sourcing 100 percent of its coffee by 2015, the company says.