Shelbyville, Tenn.-based Uncle Nearest Premium Whiskey announced that it will begin distribution of its highly sought-after Single Barrel Whiskey this fall. The rollout will kick off with Uncle Nearest’s Single Barrel Showdown: America’s Choice, an online public vote that puts the power in the hands of whiskey fans across the country to determine which five states will be the first to receive Uncle Nearest Single Barrel Whiskey on shelves.

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of the first-ever Zero-G drinking experience with the Truly Zero Gravity Bar. Built inside a specialized Boeing-727 "G-Force One," operated by Zero-G and serving a variety of Truly Hard Seltzers, on board, passengers can drink Truly, while walking across the ceiling, soaring through space, and seeing their Truly cans float before their eyes, it says. 

Rockstar Energy, a brand of Purchase, N.Y.-based PepsiCo, announced that starting this weekend, the brand wants to “Fuel Your Drive” by giving away $50,000 to help summer travelers across the country get cash back at the pump and stay energized to get to their next destination. In addition to the Memorial Day weekend giveaway, to keep consumers fueled up and energized all summer long, Rockstar Energy will reward travelers with up to $5 cash back when they buy two products now through Labor Day, it says.

Snapple, a brand of Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, announced the launch of the Snapple fAIct Generator — an AI-powered tool that makes it easy to create facts about any topic— celebrating 20-years of Snapple Real Facts, facts found under every Snapple bottle cap.

Starco Brands announced that Whipshots, an innovative vodka-infused whipped cream, has teamed up with veteran sex expert Dr. Ruth Westheimer to release a multi-video creative campaign titled “Shots of Pleasure.”

Los Angeles-based HOP WTR, a non-alcohol beverage company, announced its commitment to helping fans ditch the booze this January with the launch of the HOP LOCKR. With more people choosing to take part in “Dry January” each year, the HOP LOCKR will keep temptation at bay by keeping booze locked up until Feb. 1, so those participating can achieve their “Dry January” goals, the company says. 

London-based Diageo plc, and its vodka brand Smirnoff, announced the launch of a new global campaign, Drops of Advice, which encourages people to drink responsibly during the holidays while also enjoying the best of the season’s festivities, it says. The campaign will consist of six engaging digital animations, stills from the animations as print options and pop-up “Be Wildly Responsible” bars across the world. 

Walden, N.Y.-based Angry Orchard, a cider brand of The Boston Beer Co., is teaming up with Brooklyn-based pie shop Four & Twenty Blackbirds to launch its limited-edition Boozy Baked Apple Pies made with Angry Orchard’s most recent cider innovation: Natural Baked Apple Pie Style Hard Cider. 

Crown Royal, a brand of Diageo North America, New York, announced the continuation of its multi-year NFL partnership, which includes the "Kick off with Crown Royal” campaign by dedicating $25,000 from the Crown Royal Generosity Fund to the Southern Smoke Foundation, an organization created to take care of food and beverages workers who need it most.

Having awarded more than $13 million in tuition since 2008, Dr Pepper, a brand of Keurig Dr Pepper (KDP), Frisco, Texas, announced the return of the annual Dr Pepper Tuition Giveaway program with its Tuition Giveaway Contest via TikTok in addition to a new offer — the Hail Mary for $23K Contest. This year, the brand has added the separate Hail Mary for $23K Contest initiative for students to pitch innovative goals, inventions or business ideas for a chance to win $23,000 in tuition dollars plus an additional $23,000 in start-up funding, the company says.