Ocean Spray Cranberries Inc., the agricultural cooperative owned by roughly 700 farmer families, announced the launch of Ocean Spray Zero Sugar Juice Drink, the first beverage from Ocean Spray with zero grams of sugar and no artificial sweeteners.
West Babylon, N.Y.-based G FUEL Energy announced its collaboration with Warner Bros. Discovery Global Consumer Products to launch the Friday the 13th-inspired Hack 'N' Slash, now available for purchase at GFUEL.com.
Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, announced the return of its Spiced Apple and Cranberry sparkling water flavors, both as limited-time-only (LTO) offerings this fall.
Tropicana launched Tropicana Zero Sugar, a guilt-free juice within the Premium Tropicana Drinks assortment with zero sugar and no artificial sweetener ingredients.
Shifting attitudes toward sugar consumption and the rising prevalence of diseases such as diabetes and obesity are set to drive the global zero sugar beverage market size, expert note.
Just in time for summer, Splenda and its parent company Heartland Food Products Group, is expanding into the drink mix category with the introduction of Splenda Peel & Pour Zero Calorie Drink Mix.
Waterloo Sparkling Water announced the launch of its all-new Tropical Fruit sparkling water, available as a limited-time-only offering for the summer season.