This year’s State of the Industry report on the U.S. beer market highlights the contrasting performances of beer segments as flavored malt beverages, import beers and non-alcohol segments continue to lift the category.
Experts note that the proliferation of non-alcohol beer has allowed the category to retain consumers as beer contends with more competition in recent years.
This annual report offers detailed performance, insights and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider,and non-alcohol.
Kit NA Brewing, a non-alcohol beer company celebrating inclusivity and connection, is working this season to assist “resolutioners” and Dry January participants to get their proverbial “K*t” together. Now through January 2024, Kit NA Brewing is offering a limited-edition “Kit,” available at kitna.beer.
Following its successful introduction to the popular ready-to-drink category last year, Dos Equis, a brand of Heineken USA, White Plains, N.Y., is expanding its product portfolio with Dos Equis Lime & Salt ZERO non-alcoholic, Dos Equis Michelada and Dos Equis Mango Margarita.
Limited release Suped Up contains 5 grams of protein in each serving
February 27, 2023
Athletic Brewing Co., Milford, Conn., has teamed up with Austin, Texas-based Super Coffee on the world’s first pre-workout brew. Called Suped Up, the new non-alcohol beer was inspired by the power of positive energy and the grind of endless grit, the company says. Brewed with high-quality coffee and spent brewer’s grains, Suped Up is a rich, extra dark brew that is full-bodied and contains 5 grams of protein.