As consumers place greater emphasis on health and wellness, performance beverages are adding more to their arsenal. From lower sugar, to better flavor and increased functionality, consumers demand that performance beverages outperform their former selves.
In Chicago-based Information Resources Inc. (IRI’s) 2019 New Product Pacesetters report, the market research firm reports the return of the $100 million product launch brands, and notes that both David and Goliath can win when it comes to successful new product launches in the food and beverage industries.
Through its diverse portfolio of lemonades, limeades and teas, King Juice Co. Inc. is refreshing consumers as its Calypso portfolio brings the “Taste of the Islands” to consumers’ homes.
The Coca-Cola Co. released Coca-Cola Energy, an energy drink that is aimed at providing consumers with an approachable option to the energy drink category, it says.
Numi Organic Tea introduced its new plant-based packaging that features a bright, bold, ingredients-focused look, along with two new products that feature the new product, the company says.
MTN DEW, a brand of PepsiCo, introduces MTN DEW Zero Sugar, a new product that offers all the bold charge and flavor of the original MTN DEW, without any sugar, the company says.
Juice brand adds Pure Tart Cherry, Pure White Grapefruit and Pure Concord Grape
December 9, 2019
Boston-based Ocean Spray Cranberries Inc., the agricultural cooperative owned by more than 700 cranberry farmers, announced the addition of three new unsweetened juices in its Ocean Spray Pure Fruit Juice portfolio along with redesigned packaging being distributed throughout Walmart stores across the country this month.