New territory includes Knoxville, Tenn., area currently served by Coca-Cola Refreshments USA
September 1, 2014
Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., signed a definitive agreement with Atlanta-based The Coca-Cola Co. to expand the bottler’s franchise territory to include the Knoxville, Tenn., area.
Craft brewer to expand supply with distribution partner James Clay
August 25, 2014
This September, Left Hand Brewing Co., Longmont, Colo., will expand its craft beer supply across the United Kingdom with distribution partner James Clay, a U.K.-based importer and distributor of craft beer with 25 years of experience. In addition, Left Hand named Sharona Selby as its first on-site, international brewery representative to represent the brand in the U.K. market.
Deal swaps ownership of Coca-Cola’s energy portfolio with Monster’s non-energy brands
August 15, 2014
The Coca-Cola Co., Atlanta, and Monster Beverage Corp., Corona, Calif., have entered into definitive agreements for a long-term strategic partnership that they expect will accelerate growth for both companies in the global energy drink category.
Protein drink brand plans sales and marketing campaign
August 11, 2014
Oviedo, Fla.-based New Whey Nutrition announced that its NuAquos protein drinks will be available in Shop Rite stores in New Jersey, New York, Pennsylvania, Delaware and Connecticut. More than 250 stores will sell the brand’s Peach Mango, Pomegranate, Watermelon, Kiwi-Strawberry and Orange varieties, which are priced at $2.49 for a 20-ounce bottle.
New company will own, partner with wine and spirits brands on sales, marketing programs
July 28, 2014
New York-based TY KU Sake & Spirits created a new importing and marketing group, Davos Brands, under the direction of Founder and former Chief Executive Officer of Svedka Vodka Guillaume Cuvelier, who will serve as the new company’s vice chairman.
Beverage ingredient companies invest in new products and facilities
July 16, 2014
Glanbia Nutritionals, Carlsbad, Calif., signed an agreement with Ajinomoto Co. Inc., Fort Lee, N.J., to exclusively distribute its CapsiAtra ingredient in target markets in the United States.
Distribution for whiskeys and liqueur to begin July 1
June 23, 2014
Beam Suntory Inc., Deerfield, Ill., announced that it will begin distribution of the Suntory Japanese and Scotch whiskies as well as Midori liqueur in the United States and Germany beginning July 1.
As craft brewers continue to churn out new and exciting products, they also are tasked with developing relationships with wholesalers who can support the growth of their brands. Recognizing the popularity of craft beer, many distributors are bolstering their portfolios as they foster partnerships with these entrepreneurs.
Distribution agreement with Real Soda In Real Bottles offers West Coast potential
June 10, 2014
Philadelphia-based Sipp Eco Beverage Co. Inc., maker of Sipp Sparkling Organics beverages, announced that it will expand its products’ distribution into the Southern California region by teaming up with Gardena, Calif.-based distributor Real Soda In Real Bottles.