Articles Tagged with ''virtual reality''

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo, and Bethesda, Md.-based Marriott Hotels announced a new augmented reality (AR) collaboration that invites guests to personalize their hotel rooms with bold, colorful and visual artwork, the companies said.

The solution brings together physical, real-life objects with virtual objects to increase operational efficiency, reduce costs and improve proactive maintenance, the company says.

Increasing the array of channels, devices and platforms that splinter mass communication into the thousands of niche outlets, allows brands to cater to specific audiences.

As the winter months approach, beverage brands have announced marketing campaigns to reach consumers where they are, whether that's on-premise, on their phones or in the car.

Beverage companies, this one’s for you. Now you can get a sense of how to utilize virtual reality (VR) and augmented reality (AR) to help generate a return on investment from your marketing campaign.

During the past several years, technological advancements have produced many exciting marketing opportunities. Virtual reality is one innovation that is being embraced by brands and consumers alike.