Whether for enhanced branding opportunities, to protect the authenticity of a brand or to prevent counterfeiting, smart labels are increasing in usage across the beverage market.

As the COVID-19 shutdown continues to wreak havoc on the economy, beverage companies are getting creative when it comes to boosting revenue and connecting with consumers.

The Bardstown Bourbon Co., Bardstown, Ky., has launched a complete virtual 360 tour of its entire grounds and facilities online and free to the public. Created in response to state-mandated closures due to COVID-19, this enchanting, interactive and educational experience allows viewers to visually adventure throughout the groundbreaking facilities.

In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.

Larceny Kentucky Straight Bourbon Whiskey launched a new augmented reality app. Atay Ice Tea unveiled its Cleansing Spicy Lemon Ginger. Busch Beer and Big Buck Hunter are teaming up to support wildlife conservation.

Amid the time in retail where eCommerce seems to reign supreme, club stores actually are holding their own and showing revenue growth.

As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.

To help drive sales, retailers are placing varying beverage products in coolers near cash registers to drive impulse purchases.

Because the “connected consumer” now is so prevalent, brands have had to ramp up their engagement in order to stay top of mind in today’s cluttered marketplace.

Tussock Jumper wines creates augmented reality experience for consumers, Rabbit launches a freezable cocktail mixer and S&D Coffee & Tea announced a new scholarship program.