In its “Getting it Done in 2021,” the Chief Marketing Officer (CMO) Council highlights a recent survey that shows global marketing leaders are projecting an optimistic outlook for growth recovery in 2021.
Progress for women leadership celebrated via brand/publications
February 8, 2021
Jane Walker’s First Women campaign puts women’s accomplishments in the spotlight, calling others to do the same and providing appreciated funding to their endeavors.
Fans share best stories for chance at winning Bolthouse Farms prizes
February 5, 2021
To keep humor light, Bolthouse Farms launched a “Don’t Get Caught Naked” campaign to encourage fans to share their funny stories in exchange for Bolthouse Farms prizes and SWAG.
Fans can win a share of $100,000 in largest instant win promotion
February 1, 2021
To help people succeed in getting even more stuff done, 5-hour ENERGY launched its new promotion — as the Official Sponsor of Getting Stuff Done — its largest promotion to date, giving fans the chance to enter to win a share of $100,000 through June 30, it says.
Reality star Kyle Cooke conceptualized Loverboy on Bravo TV’s “Summer House” in Season 3. This year, he expects his line of low-alcohol RTD canned teas and spritz’s to grow 500 percent.
Series details adventures while many stuck at home
December 10, 2020
While many are stuck at home due to restrictions, Firestone Walker has launched an ongoing film series detailing its adventures with climbers, photographers, and other outdoorsy types.
#DragForAllFlavors effort celebrates the holidays with larger-than-life music video
December 7, 2020
bubly sparkling water, a brand of Purchase, N.Y.-based PepsiCo, and SAGE, a national advocacy organization dedicated to LGBTQ+ elders, are joining forces this holiday season to support New York City's LGBTQ+ community in the latest phase of the bubly brand's hashtag #DragForAllFlavors campaign.
Holiday Hacks videos offer new takes on Heineken, Dos Equis, Tecate
December 1, 2020
This holiday season, HEINEKEN USA, White Plains, N.Y., is helping people celebrate the holidays in creative ways this year through its partnership with Tastemade and Pinterest. Tastemade will create six Holiday Hacks in a video for Pinterest that will showcase the new takes on the three select beer brands through clever ideas and tricks, the company says.
As the pandemic continues and people are encouraged to stay home this holiday season, New York-based Moët Hennessy USA's luxury wines and spirits brands is teaming up with celebrities to grant holiday wishes.