FUL, a female founded, science-backed food company, introduced its first product: FULwater, created with its nutrient-rich, spirulina ingredient, but without a strong algae taste, it says.
As more and more consumers learn about the gut microbiome and its role in overall health and wellness, experts highlight how incorporating fiber and biotic solutions can help beverage-makers meet consumers’ various need states.
Poppi, the cult-favorite prebiotic soda brand, announced the launch of a new flavor: Grape, inspired by the childhood memories we all know and love, it says.
With the growing interest in digestive health, more and more consumers are choosing beverages with functional ingredients that support digestive health and overall well-being.
Functional food company So Good So You, released FIBER, its first formulation featuring fiber. The cold-pressed juice shot provides 5 grams of organic fiber sourced from the seeds of the guar plant, and provides almost 20% of the recommended daily value of dietary fiber, the company says.
As consumers “take control of their weight,” beverage-makers are employing a diverse group of ingredients such as functional offerings and new age sweeteners.