7UP, a trademark of PepsiCo for all international markets excluding the United States, announced a new modern design while elevating its international positioning that adds moments of “UPliftment.”
Two Roads Brewing Co. unveiled its first-ever, portfolio-wide packaging refresh – one that speaks to a more consumer packaged goods-oriented approach to the brewer's brand, shelf presence and marketing support, the company says.
M.S. Walker Brands announced refreshed packaging for its ChocoLat Deluxe Chocolate Liqueur line, which
was designed to give a premium look to the existing high-quality spirit that the brand is built around.
Wild Tonic, a brand of Jun (made with honey instead of cane sugar, like traditional kombucha), debuted refreshed packaging. The renewed design will be featured on the brand’s 12-ounce glass bottles and slim cans.
The Lagunitas Brewing Co. announced a packaging redesign across its portfolio of brands. The fan-favorite Lagunitas dog is now front-and-center on all cans, bottles and packs that will hit shelves beginning in October.
Shrubbly Founder Matt Sayre turned to ROOK/NYC, a New York-based independent creative agency known for creating disruptive brands and packaging designs, to develop a new package design for the functional beverage. The intensity and wildness of the flavors and Shrub processes are what inspired ROOK/NYC to create the matte black can, it says.
New wines also feature brands latest packaging update
September 10, 2021
Sokol Blosser Winery, Dundee Hills, Ore., is adding to its line box wines with two new 1.5-liter boxes of Evolution Chardonnay and Evolution Big Time Red.
Dubliner Whiskey debuted a new logo and bottle design that forgoes traditional packaging in favor of an updated contemporary look and feel that authentically taps into the brand’s genuine and premium personality and reflects the modern renaissance of Dublin, it says.