Jim Beam is relaunching Jim Beam Black featuring an enhanced premium liquid, aged for seven years. In addition to its enhanced liquid, Jim Beam Black debuts an updated packaging design, signaling a more premium and mature whiskey.
Innovation Ventures LLC announced an update to its popular 5-hour ENERGY product line. The refresh features a bold redesign of its 16-ounce beverage, enhancements to classic fan favorite flavors and an introduction of two new flavors to the lineup.
Liquid I.V. announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising.
Wormtown Brewery announces the launch of its brand refresh. The brewery’s upgraded look represents their mission to embrace their community, celebrate each day, and provide approachable drinks for everyone to enjoy, the company says.
Crystal Light unveiled a new logo, marking a bold refresh for the brand. The Crystal Light rebrand will feature a dynamic new logo, typography, photography and packaging.
Clear Creek Distillery unveiled a packaging refresh of its award-winning portfolio of fruit brandies and liqueur. The new packaging is rolling out in West Coast markets in Q4 and will expand across to the East Coast during Q1 2024.
Oak Ridge Winery officially unveils a new identity for its estate-grown wine brand, Old Soul. The rebrand celebrates the tapestry of its vineyards, blending past traditions with aspirations for Old Soul’s next chapter, the company says.
REBBL unveiled its occasion-based packaging design. Available on shelves nationwide, the new design is featured across the beverage portfolio, spanning six daily occasions with more than 16 varieties, all developed with the mantra of “Empower the People.”
Rock n’ Roll Hall of Famer and spirits trailblazer Sammy Hagar introduced refreshed looks and enhanced formulas for two of his award-winning, top-shelf Sammy’s Beach Bar Rums: Sammy’s Beach Bar Rum Platinum and Sammy’s Beach Bar Kola Spiced Rum.
Three Olives Vodka announced a major rebrand. Three Olives was reformulated with the mindfully modern drinker in mind to introduce low-calorie, zero-sugar and gluten-free vodka options across its 13 expressions. A fresh, fun bottle redesign was created to capture the essence of expressiveness and vibrancy while maintaining a sense of simplicity, it notes.
