The $30 billion carbonated soft drinks category continues to innovate by offering consumers more flavor choices and mixed variety packs. Up-and-coming flavors include blood orange and cucumber.
New CSD release coincides with campaign helping people find perfect match
March 18, 2021
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced the nationwide rollout of Pepsi Mango, the brand's first new permanent flavored cola in five years. The new variety combines bright citrus and rich caramel notes, according to the company.
Jones Soda Co. is ramping up its growth campaign with the introduction of its first mass-market variety 12-packs, as well as a rotating series of special flavors that will change every six months.
John Cena stars in Super Bowl spot that gives fans the chance to win $1 million
February 1, 2021
Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar in a 30-second in-game advertisement during Super Bowl LV on Feb. 7. The new thirst-quenching offering features the great flavor of watermelon with a DEW twist is one of the brand’s first permanent offerings in more than a decade and is available nationwide, the company says.
Founded in 1902, Coca-Cola Bottling Co. UNITED has grown to be the second largest privately owned bottler in North America. Under the leadership of its CEO John H. Sherman, the company has nearly quadrupled in size, going from 50,000 customers to 150,000, 20 facilities to 60 production and sales and distributions center and grew its revenue to $3 billion.
Mtn Dew is going pink with Mtn Dew Major Melon. This addition to the brand's beverage portfolio features a watermelon flavor with a DEW twist. Mtn Dew Major Melon — also available in a Zero Sugar variety — is the first permanent flavor offering in more than a decade and is available nationwide now.