As consumer demand continues to change, market research and analysts indicate that the U.S. market for carbonated soft drinks (CSDs) continues to struggle.
For the past several years, the beverage industry has faced an evolution in consumer demand. A consumer drive toward maintaining overall health and wellness has impacted several categories, particularly carbonated soft drinks (CSDs).
In 1947, six employees in a wooden World War II Army hangar in Mississippi began distributing Canada Dry products. Today, that small operation has grown into a three-generation, family-run PepsiCo Inc. franchise with 328 SKUs.
Although cola continues to dominate the volume sales for the packaged carbonated soft drink (CSD) market, the staple flavor has seen its competition rise in the ranks.
Natural varieties gaining traction in United States
July 13, 2015
Although the carbonated soft drink (CSD) market remains one of the leading categories when it comes to dollar sales, it has faced several challenges within the past few years.
After much pestering, Sam-I-Am finally was able to get his unnamed friend to try the unfamiliar dish of green eggs and ham in Dr. Seuss’ popular children’s book “Green Eggs and Ham.” Although the unidentified character is rather elaborate about the reasons why he did not want to try the meal, in the end, readers learn how much he has come to embrace the non-traditional item.
When walking through the aisles of retail stores, one might notice how different the consumer packaged goods (CPG) environment is compared with previous decades.
On the drive through Crenshaw County in Alabama, motorists will see a number of small towns, vast woodlands and maybe a few deer. But as drivers pass the handful of restaurants and general stores throughout the county, they might also notice something else: the Pepsi logo.
Brand Coca-Cola up 1 percent in North America in second quarter
July 22, 2014
The Coca-Cola Co., Atlanta, reported its second-quarter and year-to-date 2014 operating results. In its quarterly financial statement, the company reported worldwide volume growth of 3 percent for the second quarter and 2 percent year to date, with gained value share in non-alcohol ready-to-drink (NARTD) beverages.