Expanding on the popularity of its Green Lemonade, Daily Greens launched a new line to its portfolio of cold-pressed green juices: Green Ade. 

Bolthouse Farms, a division of Campbell Soup Co., introduced 1915, a line of cold-pressed smoothies made with organic pureed fruits and vegetables. 

ja Juice Co. launched a new line of functional drinking vinegars exclusively in Wholefoods Market stores nationwide. 

New York-based Honeydrop Beverages announced that its cold-pressed honey lemonades now are available at 250 Sprouts Farmers Market stores nationwide. The specialty grocery chain will carry three Local Raw Honey Lemonade flavors: 

Functional is the name of the game when it comes to new product development these days. For the readers of Beverage Industry, this theory proved true as Trimino Protein Infused Water was the Readers’ Choice New Product of the Month poll for July.

PepsiCo Inc. added a new line of juices to its Naked Juice brand. 

The U.S. organic industry posted new records in 2015 with total organic product sales hitting a new benchmark of $43.3 billion, up 11 percent from the previous year's record level and far outstripping the overall food market's growth rate of 3 percent, according to the Washington, D.C.-based Organic Trade Association's (OTA) 2016 Organic Industry Survey. 

Fusia Foods added Ruby Red Grapefruit Juice to its line of cold-pressed juices. 

Health and wellness remains an overarching driving factor in the consumer packaged goods (CPG) market today. As such, consumers have increasingly grown cautious of the products that they put in their bodies, with a growing number avoiding sugar-sweetened beverages. But one brand is tackling this issue by trying to reinvent the juice category.

As consumers seek out better-for-you beverage options, categories like juice and juice drinks are seeing a retooling of products to help appeal to these health-focused shoppers.