Summer is in full swing and so are the new product releases. In the most recent Readers’ Choice: New Product of the Month poll for May from Beverage Industry, it looks as though readers are looking “freshen up” their beverage selections.
5,000 bottles of juice to be donated to those on the “front lines”
May 4, 2020
Natalie’s Juice recently extended a helping hand to New York with a donation of 5,000 bottles of fresh-squeezed, minimally processed fruit juice to healthcare workers at NYU Langone Hospital.
To keep pace with consumers desiring healthier, less-processed juices and smoothies, high-pressure processing (HPP) provides a non-thermal juice/beverage preservation technology that is environmentally friendly while helping products maintain freshness, food safety and an extended shelf life, according to Hiperbaric USA.
New Elevated Nutrients line launches at Whole Foods
April 6, 2020
Suja unveiled a fully redesigned look for its line of cold-pressed functional juices and shots, which includes updated sleek packaging and a redesigned logo. In tandem with the brand reveal, Suja launched its new Elevated Nutrients juice line, which was developed in collaboration with Whole Foods Market.
With the growing consumer demand for fresh, cold-pressed juices with fewer preservatives, HPP is fast becoming the preferred method of choice for juice producers.