GameTime Sports Drink features natural ingredients, low sugar
February 21, 2017
GameTime Hydration Inc., the New York-based parent company of GameTime Sports Drink, announced the launch of a line of alkaline water sports drinks. The initial line includes an alkaline water and three flavored drinks — Punch, Lime and Mango — that have been infused with minerals and vitamins for a crisp, clean taste, the company says.
Hydrive Energy Water, a brand of Big Red Inc., announced the launch of its reformulated enhanced water, which comes along with new packaging and branding, the company says.
In the beverage industry, trends like clean label and non-GMO are resonating with consumers. Fortified/functional (FF) beverages also have maintained their upward trajectory growing by 6 percent as health-conscious consumers seek out premium products with added vitamins and minerals, according to Chicago-based Euromonitor International’s April report “Fortified/Functional Beverages in the US.”
Tropicana Essentials Probiotics available nationwide in early 2017
September 27, 2016
Ahead of its 70th anniversary, Tropicana, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the launch of Tropicana Essentials Probiotics, a new 100 percent juice with probiotics.
Archer Daniels Midland Co. (ADM) offers its Novatol naturally sourced vitamin E, which provides a plant-based alternative for customers looking to comply with the U.S. Food and Drug Administration’s (FDA) new labeling regulations, the company says. Alpha-tocopherol, which the U.S. FDA’s new rule regarding Nutrition Facts defines as vitamin E, is an essential nutrient that is vital to human health but cannot be produced by the body itself.
Just as the lyrics state, “to keep your engine running you need energy for your high-powered, revved up body machine,” in the educational Schoolhouse Rock! video “The Body Machine,” food and beverage manufacturers are making sure that today’s products are packed with the vitamins and minerals not just to fuel the human body, but also maintain a healthy lifestyle.
Nestlé Health Science announced the launch of a new line of nutrition drinks: 4-ounce size Boost Calorie Smart 100 Calories Balanced Nutritional Drink and Boost Compact Complete Nutritional Drink.